Project type: Website design and development
Industry: Retail, men’s apparel and tailoring
Scope: Rapid rebuild on a new domain, custom WordPress design, conversion-focused architecture, local SEO foundation
Project Overview
McCausland’s Menswear has outfitted the Pacific Northwest for over 45 years. The Tacoma store carries premium tailored clothing from European makers including Corneliani, Jack Victor, Eton, and Gran Sasso, and Larry, the master tailor on staff, has spent more than four decades fitting customers personally. Walk in and the atmosphere is specific: Old English lettering on the signage, wood floors, polished brass, a space that feels closer to a private club than a retail store.
They came to 20 Miles North in a situation every long-standing business quietly fears. Their previous web company had failed them, and the original website and the original domain were both lost, with no clear recovery path. A business with deep local recognition was suddenly invisible online, and every day offline chipped away at local search authority and customer trust.
The Build
The first job was speed, without cutting corners on design or technical foundation. We secured a new domain at mccauslandsmenswear.com and structured the site for clear local search alignment with Tacoma menswear and tailoring keywords, rebuilding brand authority from scratch. Recovering that visibility is the kind of work our local SEO services are built around.
The design had to feel like the store. Our custom WordPress web design gave it a dark, premium palette, refined typography, and editorial copy that carries the same old-world tone a customer feels walking through the door. The build is mobile-first and fully responsive with optimized load times, and the architecture is conversion-focused: clear navigation, prominent store hours and phone number, and a Get Directions action in the hero to drive foot traffic. Underneath it all sits clean code, schema markup, and search-friendly structure, including the AI search optimization groundwork that helps a business get surfaced accurately in tools like ChatGPT and Google AI Overviews.
The Outcome
The new site launched within days of the initial engagement, restoring McCausland’s online presence and giving the store a digital experience that matches the quality of the physical space. The new domain is indexed and performing across desktop and mobile, and a 45-year institution is findable again when customers search for a tailor or a quality suit in Tacoma.
If your business is in a similar spot, or you are working with a web partner who has stopped picking up the phone, get in touch directly.