Most people searching for a therapist or counselor spend a lot of time on your website before they ever pick up the phone. They are already anxious about making that call. Your site either reassures them or it doesn’t.
20 Miles North designs websites for counselors, therapists, and mental health practices in Spokane, Spokane Valley, Liberty Lake, and surrounding areas. We build sites that rank in local search, load fast on mobile, and give prospective clients a clear, comfortable path to reach out. Every project is handled by one person who knows your site from start to finish.
Built for the Way Counseling Practices Actually Work
Mental health websites have different requirements than most small business sites. Clients are often searching late at night, on a phone, and they are looking at multiple therapists at once. Your site needs to load quickly, communicate your approach clearly, and answer the questions people have before they feel comfortable reaching out.
We design sites that do all of that. We also make sure your site ranks in Spokane local search so you show up when someone in your area searches for a counselor, therapist, or specific specialty.
Who We Build For
We work with individual counselors, group practices, and mental health clinics across the Spokane area. The needs vary depending on your setup, and we build accordingly.
Individual Therapists and Solo Practitioners
If you run your own practice, your website is your first introduction. It needs to reflect who you are, communicate your approach, and give potential clients a reason to choose you over the next therapist on the list. We build sites that highlight your specialties, your background, and your style, without making you sound like a brochure.
Solo practitioners benefit most from a focused, well-optimized site with a strong local SEO foundation. One practitioner, one location, clear messaging. We keep it simple and effective.
Group Practices and Multi-Therapist Clinics
A group practice has a different challenge. You need to represent the whole team clearly, help clients find the right fit within your practice, and make it easy to reach out to the right person from the start.
We build multi-therapist sites with individual provider profiles, specialty filters, and intake flows that work for your front desk or your online booking system. If your practice uses a client portal like SimplePractice or TherapyNotes, we make sure that connection is smooth and clearly signposted on every relevant page.
Specialty Counselors
Marriage and family therapists, addiction counselors, grief counselors, trauma-informed practitioners, teen and adolescent specialists, couples therapists. Each specialty draws a different kind of search. We build pages and write content that targets the specific terms your ideal clients are actually typing into Google.
Specialty practices also tend to serve a narrower geographic area or a specific population, which changes how we approach the SEO strategy. A trauma-informed therapist working primarily with veterans has a very different keyword profile than a couples counselor serving the broader Spokane Valley area. We research your specific niche, build content around it, and make sure the people who need exactly what you offer can find you.
What Every Counseling Site Needs
A Design That Feels Safe
Color, layout, and imagery communicate a lot before anyone reads a word. We use calming design choices that signal professionalism and approachability. Nothing cold or clinical. Nothing that feels like a generic template.
Clear Specialty and Modality Pages
If you work with anxiety, depression, trauma, relationships, or specific populations, those should each have dedicated content. Google reads depth of coverage as a sign of relevance. Clients read it as a sign you understand their specific situation.
Transparent, Reassuring Copy
What does a first session look like? Do you accept insurance? Are you accepting new clients? These are the questions people have before they reach out, and most counseling websites bury the answers or skip them entirely. We write copy that addresses those questions directly so clients feel informed before they contact you.
Simple, Low-Friction Contact Options
A long intake form is a conversion killer. We build contact pages that make reaching out feel easy. A short form, a phone number, and clear expectations about response time. If you offer a free consultation call, that goes front and center.
Mobile Performance
Most of your prospective clients are on a phone. A site that loads slowly or is hard to navigate on mobile loses those people immediately. Every site we build passes Core Web Vitals and is designed to perform on any screen size.
Local SEO for Counselors in Spokane
Ranking in Spokane local search takes more than having a website. It takes a well-optimized Google Business Profile, consistent citations across directories like Psychology Today and Healthgrades, location-specific page content, and technically sound site structure.
We handle all of it through our Search Engine Optimization services. Whether you practice in Spokane proper, Spokane Valley, Liberty Lake, or Coeur d’Alene, we build the local SEO foundation that puts you in front of people searching for what you offer in the areas you serve.
AI Search Optimization for Mental Health Practices
Platforms like ChatGPT, Google AI Overviews, and Perplexity are increasingly where people start their search for local services. When someone asks an AI to recommend a therapist for anxiety in Spokane, your practice should come up. We optimize every page we build with structured content that AI search tools can read, summarize, and surface accurately.
This is not an add-on. AI search optimization is built into every project we take on. Learn more about how we approach GEO for Spokane businesses on our dedicated AI search optimization page.
What the Process Looks Like
We keep it straightforward. You get a free quote, we talk through your practice and your goals, and we build from there. Most counseling sites take two to four weeks from start to launch. You have input at every stage and nothing goes live without your approval.
After launch, we handle hosting and keep your site updated. If you want ongoing SEO or help with content, that is available as a monthly retainer.
No contracts that lock you in. No account managers who don’t know your name. You work directly with one person from start to finish. Call or text anytime at 509-475-1177.
Frequently Asked Questions
Do you work with counselors who are just starting their private practice?
Yes. We work with brand-new solo practitioners who need a first professional site and with established practices that need a redesign. If you are just getting started, we can build you something that works now and grows with your practice.
Can you integrate my booking or client portal system?
We can connect your site to most major platforms, including SimplePractice, TherapyNotes, and Jane App. The integration varies by platform, but at minimum we make sure the link is prominent, clearly labeled, and easy to find on every relevant page.
Do you write the content or do we provide it?
We handle the copy. You give us the details about your approach, your specialties, and your background, and we write content that reflects that accurately. You review it and we revise until it reads like you.
Will my site rank on Google?
What does a counseling website cost?
Pricing depends on the size and scope of the project. A solo practitioner site is a different build than a multi-provider group practice. We don’t post pricing on this page, but we give you a clear quote after a short conversation. See our pricing page for a general overview, or go straight to the quote form. No pressure, no obligation.