20 Miles North is a Spokane social media marketing agency providing full-service management across Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, X, and Google Business Profile. We handle content creation, paid social ad management, community management, and monthly reporting, all in-house by an experienced local team. You work directly with us and benefit from a team that also understands web design and SEO, so your social media is part of a connected digital strategy rather than a service running on its own.
Your customers are scrolling every day. They are discovering new businesses, reading reviews, watching short videos, and deciding who to trust before they ever visit a website. The question is not whether your Spokane business should have a social media presence. It is whether yours is actually doing anything useful.
Full-Service Social Media Management for Spokane Businesses
Running social media well takes more time than most business owners expect. Content needs to go out regularly. Comments need responses. Ads need monitoring. Platforms change their algorithms without warning. For most business owners, it ends up being one of the first things that gets pushed aside when things get busy.
That is exactly the problem we solve. We manage the full process so your accounts stay active, consistent, and working toward something that actually matters for your business.
What Our Social Media Marketing Service Includes
Strategy and Consulting
A social media strategy is a written plan that covers which platforms to use, what to post, who you are trying to reach, and how social fits into your broader marketing picture. Before we create a single piece of content, we spend time getting to know your business, your competitors, and what the Spokane market actually responds to. That foundation is what separates a social media presence that grows from one that just exists.
Content Creation and Posting
Community Management
Paid Social Media Advertising
Organic content builds your audience over time. Paid social ads put your business in front of Spokane-area customers who have never heard of you, targeting by location, interest, age, and behavior. We handle the strategy, creative, targeting, and ongoing optimization. Ad spend goes directly to the platform. We handle everything else. For Google Ads specifically, visit our Google Ads page.
Monthly Reporting
Platforms We Manage
We work across all the major social media platforms and match the right ones to your audience, your industry, and what you are actually trying to accomplish.
Facebook – Still the most effective platform for local business marketing in Spokane. Useful for community building, events, and paid ads targeting by zip code and demographics.
Instagram – Visual storytelling for product-based businesses and service companies with strong before-and-after content or recognizable local presence.
LinkedIn – Professional content and B2B visibility for service providers, law firms, insurance agencies, and anyone selling to other businesses.
TikTok – Short-form video content with strong organic reach potential, especially for businesses trying to connect with a younger local audience.
X (Twitter) – Real-time updates, industry conversations, and building a distinct brand voice in a more text-forward environment.
YouTube – Long-form and short-form video that builds authority over time and contributes to your overall search visibility.
Pinterest – A visual discovery platform that works especially well for home services, retail, restaurants, and lifestyle-oriented local businesses.
Google Business Profile – Often treated as an afterthought, but regular GBP posts and photo updates have a direct impact on how your business shows up in local Google searches.
Not sure which platforms make sense for your business? That is part of what we figure out together before we do anything else.
Why Spokane Businesses Work With Us
Most agencies offer social media as a checkbox on a service menu. At 20 Miles North, social media is one part of how we think about your whole online presence. When your social media, website, SEO, and paid ads are all being handled by the same experienced team, the messaging stays consistent, nothing contradicts itself, and every channel supports the others.
We are a local Spokane business. We know this market, the seasonal patterns of businesses here, and what kind of content lands with this community. You work directly with us rather than sending messages through an account manager to a team you never meet.
Years of experience across web design, SEO, and digital marketing mean we bring more context to your social strategy than a social media specialist working in isolation ever could. That matters when you are trying to grow a business, not just grow a follower count.
Frequently Asked Questions About Social Media Marketing in Spokane
What is social media marketing and why does it matter for my Spokane business?
Social media marketing is the practice of using platforms like Facebook, Instagram, LinkedIn, and others to promote your business, connect with current customers, and reach new ones. For Spokane businesses it matters because your customers are already on these platforms every day. A consistent, well-managed presence keeps your business visible, builds familiarity over time, and gives people a way to reach you before they are ready to pick up the phone.
How much does social media marketing cost in Spokane?
Do I need to be on every social media platform?
Not necessarily. Trying to maintain a presence everywhere usually means doing nothing well. The right platforms depend on your industry, your audience, and where the people most likely to be customers are actually spending their time. One of the first things we do is help you figure out where to focus so you are not spreading effort across channels that will not move the needle for your specific business.
What is the difference between organic social media and paid social ads?
Organic social media is the content you post without paying to promote it: regular posts, stories, and replies that build your audience and keep your brand visible over time. Paid social advertising uses a budget to put your content in front of people who do not already follow you, using targeting by location, interests, demographics, and behavior. Both approaches have a role and we can help with either or both depending on what you are trying to accomplish.
How long does it take to see results from social media marketing?
Organic growth is a long-term effort. Meaningful increases in followers and engagement typically take three to six months of consistent, quality content. Paid social ads work faster and can generate leads or traffic within the first few weeks. We set realistic expectations at the start so you know what to look for and when.
Can you manage our Google Business Profile as part of social media?
Yes. Google Business Profile is separate from traditional social platforms but it is one of the highest-impact places a local Spokane business can be active. Regular posts, updated photos, and prompt responses to reviews all contribute to how your business ranks in local Google searches. We include GBP management as part of our social media services.
Let's Talk About Your Social Media
Social media is not something to set up and forget. It takes consistent effort, a clear strategy, and someone who actually knows what they are doing. That is what we bring to every client relationship.
Whether you are starting from scratch or trying to get more out of accounts you already have, we can help.