There are a myriad of things you normally don’t consider when you choose your colors for your web site. While none of these is a 100% absolute, they are definitely things to consider.
- Cultural meanings: you should think about the colors you use as they relate to your target audience, for example, green is associated with heaven for some Muslims and luck or money in the U.S. and Ireland.
- Gender biases: if you have only men or women in mind when you are targeting an audience, you should definitely read this study on color preference differences between men and women: http://www.joehallock.com/edu/COM498/preferences.html
- Contemporary usage and trends: Societal trends have a great impact on a person’s perception . Just as an example, think about the huge shift from black appliances to stainless steel ones, trends like this
Quality custom web design by: Spokane web design