- Optimize Your Website for SEO
- Claim and Optimize Your Google My Business Listing
- Leverage Social Media Marketing
- Implement Referral Programs
- Invest in Content Marketing
- Use Email Marketing to Stay in Touch
- Run Paid Advertising Campaigns
- Network with Local Businesses
- Encourage and Showcase Customer Reviews
- Get Involved in the Local Community
1. Optimize Your Website
Your website is your online storefront and salesperson all in one. It is open 24 hours a day, 7 days a week and needs to show potential customers exactly what they want/expect to see. It should be mobile-friendly, load quickly, and be optimized for local search terms like “custom home builder in [your city]” or “affordable plumbing services near me.”
For Home Builders & Contractors: Showcase completed projects, use high-quality images, and create pages for different services like “luxury custom homes” or “foundation repair.”
For Electricians & Plumbers: Have dedicated service pages like “24/7 emergency electrical repairs” or “water heater installation.”
For Painters & Concrete Companies: Include a project gallery and before-and-after photos for credibility.
If your site is not SEO ready, we can help. We offer a specialized package for contractors.
2. Claim and Optimize Your Google My Business Listing
Google My Business (GMB) is essential for local contractors. Claim your listing, update your contact details, and regularly post updates, including images.
Encourage previous clients to leave reviews, and add categories specific to your industry, such as “residential electrician” or “commercial concrete contractor.”
3: Leverage Social Media Marketing
Platforms like Facebook, Instagram, and LinkedIn are excellent for showing off projects and customer testimonials. For Home Builders: Post progress updates of custom homes and client testimonials. For Painters: Before-and-after transformations are a great way to showcase your skills. For Plumbers & Electricians: Share quick home maintenance tips and common troubleshooting solutions.
4. Implement Referral Programs
Word-of-mouth referrals are invaluable. Offer incentives like discounts or cash rewards for customers who refer new clients. You can also do prize drawings for client referrals periodically
Example: A home builder could offer a $500 referral discount, while an electrician might provide a free safety inspection for referrals.
5. Invest in Content Marketing
Creating valuable content builds credibility and helps with SEO. It can also be a starting point in a sales funnel for potential new clients
For General Contractors: Blog topics like “How to Choose the Right Contractor” can attract leads.
For Concrete Contractors: Share insights on “Stamped Concrete vs. Traditional Concrete for Driveways.”
The types of content you create are endless. Consistency and user friendly content are the most important things to consider for your marketing.
6. Use Email Marketing to Stay in Touch
Send newsletters with home improvement tips, special promotions, or seasonal maintenance reminders.
For Plumbers: A winter plumbing checklist can be useful.
For Electricians: Send safety tips on avoiding electrical hazards.
7. Run Paid Advertising Campaigns
To increase visibility, list your business on directories like:Google Ads and Facebook Ads help target businesses and homeowners in your service area. They can be hyper targeted and have valuable analytics for modifying your ads to perform at the highest level.
For Painters: Target homeowners searching for “interior painting services near me.”
For Concrete Companies: Use Facebook ads showcasing completed patios and driveways.
8. Network with Local Businesses
Partner with real estate agents, home inspectors, and suppliers to generate more referrals.
For Home Builders: Build relationships with mortgage brokers and interior designers.
For Electricians & Plumbers: Partner with HVAC companies for cross-referrals.
9. Encourage and Showcase Customer Reviews
Positive reviews build trust. Feature client testimonials on your website and social media.
Make sure to have quick links to your profile review areas on Google Business listings and other social media. Make it easy for the clients to tell everyone how great your service is.
10. Get Involved in the Local Community
Showing community support boosts credibility and brand awareness.
For Concrete Contractors: Sponsor a local park renovation.
For Home Builders: Offer free home design workshops at community centers.
Marketing a contracting business requires a combination of online and offline strategies. By optimizing your website, leveraging social media, and networking with local businesses, you can attract more clients and scale your operations. Need help with digital marketing? Contact us today!