Most people have the misconception that building a website and sticking it on a server somewhere is a sure fire way to generate leads and sales online and have you swimming in the money. This could not be further from the truth. Competition on the web is fierce and the growing online consumer base is growing more savvy and more fickle about the types of websites they frequent. You have to have consider your website your show floor so to speak and You have to do a few things to make it effective. First you have to get them in the ‘door’. Second you have to grab their attention. And finally, you have to make it easy to buy your goods and services.